Some of the best ideas come from solving a problem for your own dog. That's exactly how Woof got its start.
When founder Daniel Haarburger's dog, Milo, needed knee surgery as a puppy, months of rest left the energetic half-Husky, half-Cattle Dog with plenty of energy but very few safe ways to burn it. Daniel wanted an enrichment toy that was easy to fill, easy to clean, and could keep Milo happily occupied for more than just a few minutes. When he couldn't find one, he built it himself.
That invention became the Pupsicle, one of today's most popular enrichment toys. What started in a garage has grown into a company focused on making enrichment easier for both dogs and their people. From long-lasting treat toys to durable chews and convenient refill treats, Woof designs products that encourage healthy mental stimulation while making life simpler for pet parents.
Unlike many enrichment toys that are difficult to clean, the Woof Pupsicle twists open through the middle, making it incredibly easy to fill, wash, and reuse. Add a pre-made Pupsicle Pop or create your own frozen recipe using peanut butter, pumpkin, broth, wet food, or yogurt. Once frozen, simply screw it together and let your dog enjoy 20 to 40 minutes of rewarding enrichment.
Even better? When playtime is over, just rinse it out or toss it in the dishwasher.
Why We Love It
Need a quick enrichment activity without making your own recipes? Beef Pupsicle Pops are made specifically for the Pupsicle and fit perfectly inside. Featuring savory beef and peanut butter, these ready-to-use treats last longer than many frozen homemade options while creating very little mess, making them perfect for home or travel.
Why We Love It
For dogs that love to chew, Woof HonestChew Meaty Antler delivers the taste of a real meaty bone with a thoughtfully designed alternative. Real slow-baked beef coats the outside while a durable, plant-powered HonestChew core keeps dogs engaged long after the first bites. The splinter-resistant design offers a safer alternative to traditional bones without sacrificing the chewing experience dogs crave.
Why We Love It
Woof believes enrichment should be fun, simple, and accessible for every dog. Whether you're looking for a better boredom buster, a cleaner enrichment solution, or a safer long-lasting chew, their thoughtfully designed products make it easy to keep dogs happy and engaged.
Be sure to visit the Woof team at our Wellness Fair on Saturday, September 12, 2026 from 12 PM to 3 PM at our St. Charles location. Stop by to see the Pupsicle in action, ask questions, and discover why so many dogs (and their humans) have fallen in love with Woof.
What makes the Pupsicle different from other enrichment toys?
The Pupsicle twists apart in the middle, making it much easier to fill and clean than traditional enrichment toys. It's also dishwasher safe and works with both homemade recipes and pre-made Pops.
How long does a Pupsicle keep dogs busy?
Most dogs stay engaged for about 20 to 40 minutes, depending on the filling and your dog's chewing style.
Can I make my own Pupsicle treats?
Yes! You can fill the Pupsicle with peanut butter, pumpkin, broth, yogurt, wet food, or countless other dog-friendly recipes using the reusable treat trays.
What is the HonestChew Meaty Antler made from?
It features a coating of real slow-baked beef surrounding a durable, plant-powered HonestChew core that's free from petroleum and nylon.
Can I meet the Woof team at the Wellness Fair?
Absolutely! Visit the Woof team at the Two Bostons Wellness Fair on Saturday, September 12, from 12 PM to 3 PM at our St. Charles location to learn more about enrichment and their innovative products.
